It absolutely is. Although, putting aside the obvious ethical debates, I will say that least AI has some practical uses. Crypto-currency and NFTs felt a lot like a solution looking for a problem, and while that can be true of some implementations of AI, there are a lot of valid uses for it.

But yeah, companies rushing to use AI like this, and making statements like this, just screams that they're trying to persuade investors they're "ahead of the curve", and is absolutely indicative of a hype bubble. If it wasn't a hype bubble, they'd either be quietly exploring it externally and not putting out statements like this, or they're be putting out statements excitedly talking specifics about their novel and clever implementations of AI.