This may also be why they overly focus on blockbusters. Without traditional means of seeing what’s playing, I’m only aware of a movie if it’s been heavily advertised. You’d think trying the cheap route would be … cheaper
This may also be why they overly focus on blockbusters. Without traditional means of seeing what’s playing, I’m only aware of a movie if it’s been heavily advertised. You’d think trying the cheap route would be … cheaper
DandomRude@lemmy.world 1 day ago
Yes, that seems plausible to me. I can’t say why the movie theater near me isn’t putting up posters or any info anymore, but since I don’t know the details that led to this decision, it simply seems like an awful idea on the part of management to me.
It could be that the film distributors no longer provide the necessary promotional material, though that also seems pretty silly, since it would hardly incur any significant costs. It is also possible that there are some major players that don’t want that because it would benefit them (small companies can’t compete with big capital that is needed for online ad campaigns).
Maybe it’s also due to some city regulations.
I can’t say for sure which or any of these might be the case, but I could very well imagine that it’s due to incompetence on the part of the theater’s operators. Although this is a nationwide, I think even international chain, that doesn’t seem to me to guarantee that there’s a plausible reason. Maybe it was a cost-cutting suggestion from a completely incompetent consultant who looked at some Excel spreadsheets and came up with the idea that the labor costs for putting up posters were an expense that could be cut. That wouldn’t surprise me at all.
But anyways, I just noticed that the movie schedule at my local theater is no longer visible when you walk by. To me, that’s a loss, and I think some othersmight feel the same way—because while you can, of course, find information online, since this is a local offering, it seems ridiculous to me not to provide the relevant information on-site as well, especially since it could be done very, very inexpensively.