Money. Cigarette ads were justly banned. The Marlboro Man and Joe Camel were iconic brands. The latter was designed specifically to encourage kids to smoke. As a kid, I thought Joe Camel was cool as shit. I didn’t want to smoke because of him, but I liked his vibe. (It wasn’t lost on me that his head was shaped like a penis; that was an intentional design choice, but he was still a cool dude.) That said, when I turned 18 and I tried smoking, I bought a pack of Camel filters, but that was because it was my mom’s brand. I tried like two. Decided it wasn’t for me. My mom’s only beef was that I bought a hard pack — she always bought soft packs. I never got that. Anyway, she got 18 smokes for free, and even back when they were $1.50 a pack, that was a heck of a deal. (Fortunately she did not make me chain smoke the rest of them. I learned my lesson. Plus, I was 18.)