Sometimes I wonder about this too, since many of their pics look as random as your second hand store inventory. Many of them either look like random parts of past collections or designer’s portfolio, or a copyrightable copy of something they see as trendy today. E.g. the Michigan one doesn’t convey any message whatsoever but replicates the aestetics of said paraphernalia being popular on Insta, just like the slop engine would.