On the plus side, this kills the SEO market.

IMO this doesn’t kill the SEO market, it just brings it in-house, just like Google has tried to do with all kinds of other things. If you’ve ever seen the little dropdown question options in Google’s search results page that give you the answer right from the website without you having to visit it, you know what I’m talking about.

Just like the dropdowns, which simply take the website and use it as a way for Google to show you the answer rather than the site itself, this doesn’t kill the market for SEO, it just allows Google to decide how to “optimize” the results from their search engine to you, rather than the site itself, and earn more of a profit from it as a result.