Comment on Government confirms broadcast‑style regulation for Netflix, Disney+ and more
Korhaka@sopuli.xyz 2 days agoDo they cover sponsorships built into videos that I am pretty sure often don’t meet UK advertising guidelines? Tbh I use sponsorblock so its years since I even saw one but I know VPNs at least used to push huge amounts of blatant false advertisement.
IanTwenty@piefed.social 2 days ago
https://www.gov.uk/government/publications/social-media-endorsements-guidance-for-content-creators/social-media-endorsements-being-transparent-with-your-followers
I’m not an expert but from this link it would appear to be covered by either the asa or the cma.
More here and new law since 2025 looks to be tougher:
https://www.gov.uk/government/collections/reviews-and-social-media-endorsements-what-businesses-and-content-creators-must-know