It’s a bit different in the UK.

1. Betting advertising is regulated. Not as much as it should be, but it’s not a free for all

2. We’ve had betting on sports (literally?) forever. When I was growing up it bookies were all about horse racing. There’s been a gradual creep into other sports and online, but because it’s been slower legislation has been able to keep up better. We’ve not had the market explosion the US has.

3. Gambling addiction has long been recognised for what it is. There are some institutional adaptations. For example, my bank account has a voluntary gambling block on it. It would take me two days to switch it off so that I can’t do it in-the-moment. (I have it on so if somebody gets my card details they can’t bet with it).

That’s not to say there aren’t problems. The online world definitely needs looking at in a lot more depth.