I mean, most services have decided to price themselves out of the business. A great example is fast food. I remember the 99-cent Whopper and $1 McDoubles. At that price, it was acceptable food. It got the job done.

That any chain claims to still have a “value menu” befuddles me. And don’t get me started on $3.79 fountain drinks.

The problem isn’t RTO, it’s that there’s simply no value anymore. Time was, grabbing a burger on the way home was cheaper than making dinner. Those times have passed, and if you have to drive for an hour, why pay $7 for something you can make at home for $2?