and once you make amazing entertainment you have to market it worldwide, and the people who are best at marketing entertainment worldwide are big, significant entertainment enterprises with the balance sheet to actually support those launches, companies like us. So I feel more optimistic than ever that new technology is going to allow us to supercharge our business.

So the argument is basically that their company will not be overshadowed because they’re using AI too, and because the important part of making a successful game is advertising it.