I know that CEOs are out of touch with reality, but come on, even they don’t get new TVs this frequently. But the projected target audience also can’t be megalomaniac billionaires because, even though they might switch TVs with every few showers, they just buy the stuff outright instead of going through the hassle of subscription services, no? I genuinely fail to see a use-case for this. Maybe as a sort of paid trial/test period to see if you really need that 2000€ TV?