Yep – despite the death of Blockbuster et al., I still choose to 'rent my content. Pay no mind to the appearance of the apostrophe. Truth be told, I’d still be willing to pay for video rental if they didn’t choose to overcharge for HD versions. 3-4 € for a single watch of the film in blu-ray quality 4k would be perfectly reasonable, however the platform locks (no Linux etc.) due to DRM make that option not viable even if it did exist, as I don’t have any devices that could consume the content.