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Appeal to past experience
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Present an ambitious “vision” that claims to require said past experience to fully understand
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Allow your targets to start building the product in their imagination based on the crumbs you gave them with step 2
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Sell disjointed tangential products that don’t interfere with the player’s dream logic and promise they will connect to your cohesive vision with time
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Find “technical delays”
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Express that you need backers to buy more of the dream to help get through the technical delays
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Repeat for 9 years until the market begins to retract
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Open the dream up to asian markets
???
Profit