Ads are actually pretty incredible. If no one knows your brand, all it takes is money to tell em. It’s like a short cut compared to having a good product and word of mouth.

Its essentially like a cold call, but you know the audience is at least generally interested in your topic because of targeting. All that data that is being taken and sold from you, is being sold to avertizers.

Pay Google for getting on search on Google and youtube.

Pay meta to get ads on Insta and Facebook.

If you spend $500 to sell a $3000 product, it’s a no brainer. Ita basically printing money when it works. So yeah, companies are paying when the results match. But also when they are testing the waters to see if its worth it to them.