Cause it’s really difficult to apply a subtle hint of makeup to enhance existing features. Men (usually) don’t get a ton of practice at it, so they use a heavy hand.

People that say they hate makeup USUALLY just hate heavy, poorly done makeup.
People that say they hate cosmetic surgery USUALLY just hate heavy, poorly done plastic surgery.

I hate when people feel they need to apply makeup they don’t want, and hate when people feel they need surgery to look good, but there are definitely people who do both for the right reasons, and do them well, and people DO notice the improvement, they just don’t always notice why.