@G4Z yeah in principle I agree but in practice "the internet" is about 4 companies. Until there's more competition your data is being consolidated anyway. And the only way to get competition is to enforce regulation. I don't think this is *good* regulation but I don't see why we should have to do what Apple want just because they're big.
Interestingly this comes at the same time as the smartphone-free childhood thing is gaining steam so there's probably a real-world solution anyway.