They used to run on a model of “we know best” which is arrogant, but passable in a developing industry like earlier mobile where things needed work. Unfortunately, they still think they know best, and that closed-minded approach only works so long until you lose sync with the tolerance of the general public. Honestly surprised it took them this long. iOS and MacOS have both rotted terribly.

Take the UI aspects alone. Samsung “leaked” hints about a glass UI, saw user feedback, and pivoted. Apple released a glass UI because they would have never checked what users actually wanted, nor even bothered to see the user feedback from Samsung users and realize it’d apply to them as well.