en.wikipedia.org/wiki/Marc_Benioff

Marc Russell Benioff is an American internet entrepreneur and philanthropist. He is best known as the co-founder, chairman and CEO of the software company Salesforce, as well as being the owner of Time magazine since 2018.

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In January 2023 Benioff announced the mass dismissal of approximately 7,000 Salesforce employees via a two-hour all-hands meeting over a call, a course of action he later admitted had been a ‘bad idea’.

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In September 2025, Benioff reduced Salesforce’s support workforce from 9,000 to about 5,000 employees because he “need[ed] less heads”. Salesforce stated that AI agents now handle half of all customer interactions and have reduced support costs by 17% since early 2025. The company added it had redeployed hundreds of employees into other departments within the company. The decision contrasted with Benioff’s earlier remarks suggesting that artificial intelligence would augment, rather than replace, white-collar workers.

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