Neighbour,

The small neighbourhood bookstore, hardware store, or food store may not be as cheap as a big brand, but the staff usually know what they’re talking about (nice in a bookstore, important in a hardware store when you have no idea on how to fix a leak). Moreover, they’re here, and don’t need 3 days of delivery.

Finally, shops nearby are part of what makes a neighbourhood nice, some people know it, and will spend the extra cash to not complaint about their dead/empty neighbourghood