It's a question of: what are they doing with the money from the collection plate? Are they using it to maintain the church building, paying the people working for the church a (modest) salary and providing support for those in need? That's not what Jesus had a problem with, he would be for that. Are they telling people "God only loves you if you buy X" and using the money to get rich? That's what Jesus had a problem with. So it's not collecting money that's the problem, it's how it's done and what is done with the collected money.