Comment on Valve's new hardware will NOT be loss leaders

MonkderVierte@lemmy.zip ⁨4⁩ ⁨weeks⁩ ago

• UndercoverUlrikHD@programming.dev ⁨4⁩ ⁨weeks⁩ ago

  A product sold at a loss/very attractive price to attract customers. The idea is that they customers will come due to the cheap price of a desirable product and buy additional other stuff at the store, which should hopefully make up for the loss.

  E.g. a restaurant advertise cheap burgers to attract customers, and then make the profit on alcoholic beverages that customers buy alongside the cheap burger.

  source

  • MonkderVierte@lemmy.zip ⁨4⁩ ⁨weeks⁩ ago

    So the Razor and blades model (printers) in games?

    source

    • UndercoverUlrikHD@programming.dev ⁨4⁩ ⁨weeks⁩ ago

      From the second sentence on the page:

      It is different from loss leader marketing and product sample marketing, which do not depend on complementary products or services.

      So the Razor and blades model would probably be the more accurate term for what people thought the new steam hardwate would be, yeah.

      Though steam won’t lock you to their services.

      source