It’s not that. As far as the stock market is concerned Microsoft has succeeded and plateaued. There is no where else for them to grow in the first world.

So they are not giving up on consoles. No, this marketing campaign wasn’t for us, not by a long shot. They’re going to Africa, to South America, Asia, they’re trying to lower the bar for entry so they are the first ones in everyone’s minds over there.

Don’t have an Xbox? Here’s a handheld. Can’t afford that? Game streaming from the cloud. This is infinite growth capitalism and there simply aren’t enough people to sustain that, so they need more people.