Comment on Youtube is allowing Youtubers to advertise their merch even for premium users

• cley_faye@lemmy.world ⁨1⁩ ⁨year⁩ ago

  Oh, you have a serious source that indicate how youtube premium revenues are shared between the platform, the right holders, and the content creators, including how it is split between what you watch and what you don’t care about?

  source

  • Ziglin@lemmy.world ⁨1⁩ ⁨year⁩ ago

    According to the YouTube content creator ‘The Spiffing Brit’ the revenue he receives per view from YouTube premium is higher than and revenue. So obviously it does help support the creator, though I’m sure YouTube makes more money off of it.

    source

    • Crozekiel@lemmy.zip ⁨1⁩ ⁨year⁩ ago

      Being “higher than ad revenue” on YouTube is a stupidly low bar. Ad revenue for videos has been plummeting like a rock for years. That’s why basically every big channel now either has merch, patron, or paid sponsorships / ads recorded by the creator as part of the video completely unrelated to YouTube.

      source