TheGamer came out of nowhere too. Back when I used faceboook almost a decade ago, I used to follow a gaming meme page. They post typical gaming shitposts of that era.

Then one day every shitpost they post is branded with TheGamer logo, the page renamed to TheGamer. I don’t remember the original page name but it gave me disingenious vibe from TheGamer lol.

Every once in a while they’d post buzzfeed-type of articles from their website. I eventually unfollowed the page.