Comment on Do boycotts work?

porksnort@slrpnk.net ⁨1⁩ ⁨week⁩ ago

Unequivocally yes, but not always. You need a coordinated media campaign, a potent symbol, a dedicated core of supporters and the right combo of circumstances.

The Indian Independence movement depended in large part on boycotts. Ghandi’s followers wove their own cloth and wore traditional dhoti, both as a boycott of British cloth and as a public symbol of solidarity.

My favorite was the Salt March, wherein Ghandi used the general unfocused bitchiness around new salt taxes to make a media spectacle and demonstrate that Indians didn’t need British salt. Or anything British at all.

He marched down to the beach over a period of days gathering followers and media attention. Then he stood in the water and made salt in his bare hands using seawater and the bright hot sunshine.

18 years later they won their independence in a relatively bloodless way.

As an example Salt March

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