It’s disappointing that they only exclude the information use regarding ads.

So they will still track everything users do and profile them, just like any other free user. And they can sell to everyone else who pays for user data (e.g. AI learning, market research etc.). With that wording, they could even sell to ad companies, if they e.g. use the data for some algorithm optimisation in their tech department. So they leave the door open to keep selling the data to 3rd parties, while already charging the user ‘starting at’ 12.99€.