No, exactly. That's the problem. You can't really advertise ergonomics without it looking really different; so everyone just says "wider and thinner than ever before" and calls it a day. So we're here; with everything the wrong size and shape.

The most comfortable phone I ever used was similar to the middle phone in this picture; except the buttons were raised even higher, and the middle key wasn't a scroll wheel, just another simple button. It was also thinner, and had less rounded edges.