The article is calling out the logo outrage as a distraction from the Epstein files.

The process of stoking outrage has another effect: It crowds out the news cycle. Most Democrats I know would be shocked at how little the average Republican knows about Trump’s actual conduct and his actual wrongdoing. Republicans can, however, cite chapter and verse about left-wing outrages and left-wing overreactions to Trump.

That creates a reality where they simply can’t conceive of how any reasonable, rational person would vote Democratic or oppose the president and his policies.