They’re absolutely failing because the execs are hype-driven clowns who focus on the wrong metrics.

“Failing to drive rapid revenue growth”, WTF. Leaving aside whether GenAI is a useful technology or not, it’s never been a technology to “drive rapid revenue growth”, just like Microsoft Office, or calculators, or a million other technologies.

This is all just a pipe dream from a clueless exec class that prioritises short-term profits and hoped that implementing a glorified autocorrect would make people flock en masse to their random product. Why would you think an AI chatbot in your online clothes shop would make me like your ill-fitting jeans any better, you overpaid monkey?

Maybe you could have hoped for employees to achieve a “5% productivity increase” or something mildly realistic, but no, your brain-eating slugs told you to shoehorn AI into everything and 👏We 👏Don’t 👏Need👏AI👏Fucking👏Everywhere👏