Comment on Why doesn’t Apple/Samsung/Google use new tech like every other phone maker?
TheReanuKeeves@lemmy.world 1 day ago
A marketing prof once told me that a lot of phone companies, Apple in specific, split their projects up into several releases as a form of planned obsolescence. You’re more likely to find this in matured and established brand names because they have the power of goodwill to retain their market share whereas an up and coming company relies on being innovative in the sense of being early adopters of new, sometimes not fully tested, technology.
So for example, you see 3 iPhones being released in the span of 2 years. Those were likely 1 project released in a deliberately staggered manner so that “fanboys” “early movers” “brand loyal” (basically materialistic people who either don’t understand or love being manipulated by corps) will pay for 1 project that a team worked on, 3 separate times.
sbeak@sopuli.xyz 1 day ago
Ah so things like Apple Intelligence being a staggered release
TheReanuKeeves@lemmy.world 1 day ago
I’ve been off apple products for over a decade now other than my 2012 macbook that I basically just use as an exclusively youtube player so I’m not too familiar with Apple Intelligence, it looks like it’s their proprietary AI algorithm so in that case, it’s less staggered release and more the fact that AI gets better the more it is interacted with.
sbeak@sopuli.xyz 1 day ago
In a nutshell, most of the promised features of Apple Intelligence wasn’t released on launch (notably, still no smart Siri), at first only things like image playground and note summaries.
TheReanuKeeves@lemmy.world 1 day ago
It’s possible that was deliberate but they don’t usually announce things they don’t originally plan on releasing as that can damage their reputation. Possible that they truly couldn’t meet deadlines or that they were purposely trying to create hype, hard to say without being upper management in Apple