A great example is when you’re in elementary school and you get that one really athletic kid on your team for some team sport in gym class. You know you’re not on that level and never will be, so you tie yourself to them, knowing that them succeeding is good for you.

Likewise, we like to attach our fortunes to a designated person, and they become greater than just a person in our mind. Like, that athletic kid is not longer simply a kid who’s good at sports; they’re the athletic kid. Our favored 19th-century political thought leader is no longer just some person who had opinions on society and wrote them down; they’re a political messiah.