As hyperbolic as this title sounds… This will basically make Google into even more of a monopolistic power than it has been. It’s the zero-click web: you Google a question, you read the Google AI result, then you remain on Google.

For the average boomer with a computer, this is basically 50% of the internet. The other 50% is Facebook and maybe ESPN. The most popular computers run like molasses, chugging at every click. And any website that doesn’t fit within this tightly walled garden has either been choked out of existence or is so laden with advertisements that it forces the average user to run back to the relatively comfortable walled garden.

(I’m summarizing that last paragraph - using what’s left of my human Intelligence - from a section of a much better Ed Zitron article.)