I think what happened is that back in the day, recipes were super sparse and crappy. Think of the typical “grandma’s recipe” written on an index card with half of the ingredients not listed as having any specific amount, and the only directions would be “mix” and “put in a hot oven”. Then you had websites that basically did the same thing. Allrecipes is a good example of this; not too much fluff, but there are so many crappy recipes on there. Unless you know who made the recipe (like chef john), it’s hard to trust a lot of them.

Then you had websites like serious eats where they wouldn’t just give you the recipe, they tell you how and why they made choices about ingredients, process, etc. That stuff is all super helpful if it’s what you are looking for, so Google et al. would give them and sites like them search priority. They also need to make money, so the added space for advertisement is a plus for them.

Now, anyone can spend a little bit of money to start a website, throw down a lot of useless preamble, and get the same search engine priority as serious eats. Most of those are garbage.

No one is going to do the work to put out great recipes for free, though, so there’s gotta be some compromise. If you are willing to spend money, there’s a lot of great cookbooks, and the ebook versions of them are easily searchable. New York times cooking, Bon Appétit, and America’s test kitchen/cooks illustrated have extensive catalogs of fairly barebones recipes if you are willing to spend money on a subscription.

There’s also apps and browser extensions that chop the unnecessary stuff off of a recipe, but just keep in mind that a lot of those sites that pop up when you just Google a recipe suck.

I think some of the best recipes you can get with no pay wall or unnecessary text are from the websites of companies that actually sell ingredients or equipment because they are basically just advertising for themselves. For example, king arthur baking company has good bread recipes cause they want you to buy their flour. Similarly, anson mills has a lot of good stuff. Those companies have dedicated test kitchens of professionals.

What I wish I had was a way to create a whitelist of sites/authors that I could search for recipes