Realistically yes, you are correct.

I’m sure we all (at least those old enough) to remember that Boycott Modern Warfare II Steam group screenshot.

Idealistically, imagine that for every release - instead of giving EA that $80 dollars, 10% of gamers put that money towards a share instead.

So that would work out to be ~$200m in lost upfront sales, and up to $540m in lost recurring spend (microtransactions, battle passes etc.).

That would only be enough for gamers to own 0.5% of the company after the first year, but keeping this up for multiple years could have a downward pressure on EA’s stock price long-term as they miss their financial forecasts - increasing gamer’s buying power on shares.

Within a few years, these “Gamers United” would begin to have sufficient stake to influence board decisions (for the better).

The best part being that, the entire time, EA would continue to pay dividends to them (currently at a rate of ~$3.10 per share, per year), while they still technically own that money - almost like a corporate savings account.