They are pointing out that there’s loads of good games on Steam that don’t cost $80, given the prevalence of such good games there really isn’t justification for that price point.

The picture shows that a game that is yet to be released (I actually thought it was already out but apparently not) is only £35 ($45) If you want the bundle which gives you two games it’s only an extra £1

Personally I’m not that interested in snow runners it just seems like an infuriating game, but the fact that you can get it for virtually nothing is interesting.