As someone in the ecosystem and who has no interest in watching on Windows, works for me.

• smart tv app just works
• iOS/iPadOS devices just work
• subscription is trivial to manage on iOS

My objections were

• do not like using smart tv apps
• FireStick does not have an AppleTV app
• I was set to try an Apple TV device but the current version was released 3 years ago so I have been hoping for an updated one
• shows were outstanding but it had less content than other streaming services