Unless you’re writing some insanely great shit about a ridiculously popular topic or you majorly luck out somehow, it stands no chance of getting huge. It’s like sports stars. For every one of those there’s tens or hundreds of thousands that nobody will ever hear about.

Or maybe I just suck and I’m bitter lol. My website was doing like 11k visits a month, max, at one point. I think I got like 2 checks from Google in five years. Enough for two fancy date nite dinners.