That's where I'm at as well. For a long time I didn't bother with adblocking on my TVs and a few other devices because I could tolerate 1-2 ads before every video and the occasional mid-roll ad on the longer videos. Then they started ramping things up; it was when I got 10 ads on a 6 minute video, 7 of which were the same ad that I'd finally had enough. I'm not going back, they can get bent.