oop my bad, I wrote out my comment and then deleted my main point. I think you hit the nail on the head, my only differing opinion is that I think at this point, it’s really difficult to change the underlying reason that he’s doing it. At least for me, I wouldnt be able to just “turn off” the original intent of attracting women.

If I went ahead with the plan trying to tell myself, “Well originally it was about getting dates and impressing women, but now its just about having fun,” I feel like I’d still be subconsciously doing it for the female gaze. That’s why I say the jig is up – if I were him, I’d bag the idea and wait for next purely silly fun idea