I’ve already corrected my OP and admitted to my overreaction.

But…

Is the text “ULTRA CONCENTRATED” not clear?

No, it’s not. That’s a marketing buzzword.

“Ultra concentrated” means absolutely nothing to a consumer without knowing more, like how is concentration level determined in this product? How does it compare with other liquid laundry detergents? And how does it compare to their 64oz version?

Whirlpool says that most brands list the concentration level on the bottles in the form of 1x, 2x, 3x, etc., but that’s not on the bottles in the OP.

All we know that we get less volume, fewer loads, and a slightly higher price per load.

Less plastic? Sure, but with fewer loads in the bottle, it’s not an equal comparison from the start.

That’s like saying, “our ‘ultra compact’ size 8 shoes use less rubber compared to our size 11 shoes!”. 🤔