• subprime attention crisis
• nico neumann’s 2019 talk at programmatic i/o
• "data suggests surprising shift: duopoly not all-powerful" eMarketer 2018
• financial markets and online advertising: reevaluating the dotcom bubble
• "wanamaker was wrong-the vast majority of advertising is wasted" forbes 2016
• "56% of digital ads served are never seen, says google" AdAge 2014

to start