Thing is they’ll then just miss those games or be accused of abusing its market position to be anticompetitive, but I think in general these publishers are getting that we don’t want stupid launchers/extra logins. It happened with 2k and it’s good it’s happening with Sony. Honestly I check before I buy any game if the store mentions a third party account now because that’s so annoying. Especially origin- they are awful and their business is awful.