Honestly, this.

The economics of the world are such that people need to be paid for the content they produce. Having a direct relationship between me as the consumer and them as the producer is the way we don’t get shit like all of the ad-based spyware that surrounds shit like Facebook. It won’t completely prevent it, but it gives a good business plan for it not to happen.

I’d vastly prefer something that didn’t require some megacorp as evil as Amazon. But… this could actually make as much sense as is possible with our current economic system.