There was a prophetic podcast episode from the series Plain English a while back that I constantly think about.

In that episode the author describes how the internet is going through a revolution.

Basically 20 years ago, the internet was all about gaining numbers. Companies could operate at a loss if they got people signed up. Facebook, Google, YouTube, Uber, Deliveroo, etc. they were all about getting you in their mailing list or consumer list and who cares what happens then.

Now there’s an issue because that model is not profitable. In order to continue, all the internet is moving towards subscription.

In a sense, I don’t think of that as intrinsically bad. Patreon is a good example. The internet is now filled up with so much shit that people are willing to pay to filter it. So with Patreon, you pay a fee to support an artist to produce the content you want. That itself isn’t a bad idea.